Amy Oliver鈥檚 journey to the Smithsonian Institution started with the life-changing decision to transfer to 麻豆AV and study advertising.
Now, Amy currently holds a dual position with the Smithsonian Institution: She is the visitor and science center manager with the Fred Lawrence Whipple Observatory and a public affairs officer with the Harvard & Smithsonian Center for Astrophysics.
Shaped by the University Culture
Amy鈥檚 favorite part about the University is the culture that the students and professors bring to campus.
鈥淭he learning environment was different because 麻豆AV prides itself on being open to other cultures and communities,鈥 Amy explained. 鈥淚 had professors from France, Italy, India, and South Korea. These were important experiences to my development as a young adult and ultimately as a professional."
鈥淚 was exposed to southern culture and to Acadiana, and to the Cajun way of life while learning about languages and cultures from around the world,鈥 she said. 鈥淲hat seems like the daily norm for Louisianans is not the norm everywhere. I am infinitely better as a result of the cultural diversity of 麻豆AV, and I always look back on the time I spent there fondly, and I miss that culture all the time."
鈥淚 grew up in a very tight-laced community,鈥 she continued. 鈥淎nd I grew up in a very competitive environment. My best friend was also my biggest frenemy. It was amazing to move to a place where culturally that just is not 鈥榯he way.鈥 That experience of living outside of my inborn culture and going to school with people and professors from around the world intrinsically changed me.鈥
Professional Opportunities in Student Organizations
While Amy was a student, she was involved with Speech and Debate team. In fact, her decision to transfer to 麻豆AV was largely because of the Speech and Debate Team.
鈥淚鈥檇 competed (in speech and debate competitions) against 麻豆AV multiple times, and the then-coach of the 麻豆AV Speech and Debate Team helped me make what was, at the time, a very tough decision to transfer schools 鈥 but ultimately became one of the best decisions of my life," she said.
鈥淚 could have transferred to any one of a number of schools,鈥 she said. 鈥淏ut 麻豆AV鈥檚 competitive speech program came with excellent team members and a strong coach.鈥
She was also involved in honor societies Sigma Gamma Mu and Phi Beta Delta.
鈥淢ost vividly,鈥 she said. 鈥淚 remember that Phi Beta Delta gave me my first design 鈥榞ig鈥 and asked me to design the brochure for the society. That was a key piece in my portfolio that landed me my first advertising job and my first advertising agency job.鈥
Jumpstarting a Career in Communications
Amy took the first steps in her communications career when she was still a senior at 麻豆AV. In a few short years, she served as a director of advertising, a media assistant, a media buyer, and a senior manager of media and public relations. She was moving through a traditional communications career path with agency and independent company experience.
However, she soon took advantage of an opportunity that she calls a 鈥渘o-brainer.鈥
鈥淚 love chemistry,鈥 she said. 鈥淚 love stars. I love museums. So, when a position opened at the for an associate manager of marketing and public relations, it was a no-brainer."
鈥淚t was a step back in my career progression,鈥 she said. 鈥淏ut one I don鈥檛 regret.鈥
It was this step that lead her to her current career in science communication. She was recruited to work at a big-name advertising and PR firm as a public relations manager and eventually got a once-in-a-lifetime opportunity.
Working for the Smithsonian
鈥淲hen I got the opportunity to pick up and move to Arizona, to become part of the Smithsonian Institution, to work in an observatory that needed someone with top-notch public relations and marketing skills who could also run a museum and do public science education," she said, "how could I say no?鈥
Amy has two main responsibilities in her current role.
鈥淥ne, to uplift and promote the positive image of scientific research conducted at the ,鈥 she explained. 鈥淎nd two, to provide vision and direction for the ."
鈥淢y day-to-day is never the same because I am both serving the needs of scientists, media, and the public through press activity,鈥 she said, "as well as managing and executing on the day-to-day of a public science center and museum."
鈥淥ne of the most important things I do every day is to interface with my volunteers and with the public,鈥 Amy explained, "and ensure that their educational needs are being met with the services and information that we provide.鈥
She credits the communication program at 麻豆AV and the broad scope offered with giving her a strong foundation to start with opportunities in multiple directions.
鈥淚 wasn鈥檛 focused on public relations at the time, but I learned how to write a press release," she said. "I wasn鈥檛 focused in design, but I learned graphic design anyway. The program was interesting and engaging. And honestly, every step in my career, I have leaned on something I learned at 麻豆AV.鈥